Behind the label
Norwegian label Mørck consists of mother and daughter team, Marianne Mørck and Monika Mørck Hauge. Marianne has her background in orthopedics (which is closely related to the body and the individual), and Monika is an educated artist.
Mørck advocates for natural and traditional materials and wish to promote local businesses as well as ethical and sustainable production. They collaborate with tanneries in different countries and spend a great deal of time finding the leather, where the quality and sustainable choice is evident.
To choose goat, reindeer and for the first time FW17, Norwegian lamb leather, is something that makes logistics an important part of the labels collection planning. The dream would be to do the whole process closer to home, but for now this is impossible. It is a true evidence of the labels sustainable core, that they do not choose the easiest route, but instead make sure each product is made with the right type of leather.
Small concise collections
Mørck combines these ancient material traditions with modern design and solid craftsmanship. Through the acknowledgement of the inherent qualities of natural materials, clothes with durability and patina are created. Leather from salmon and reindeer is by nature a limited resource. There are practical limits for manufacture. Consequently, the collections by Mørck will inevitably be small and exclusive.
Mørck Stitching only use leather from livestock animals that have free range of movement and from farmers treating animals with respect when it comes to protection, breeding and health.
Salmon and reindeer were important factors of survival for the early settlers in the north thousands of years ago. They provided food. They provided clothing. Towards the end of the Stone Age, the goat gradually became important for people’s livelihood. Mørck takes up again these traditions by showing that use of the leather can be luxurious, long lasting and of the highest quality.