Your product is handcrafted in Marrakech in Morocco. Every worker is paid fair wages, and an important part of Bouroug’s core is also to empower the artisanal community here. They also do skill acquisition programs, and make sure the heritage and craft is strengthened though every piece that is created.
Supporting Traditional Skills
This product is, as mentioned above, handcrafted in Morocco by skilled and committed artisans, using age-old techniques, which are passed down to them by their ancestors. This way of doing production supports craftsmanship that in many ways is about to be forgotten. Instead the know-how of how to create unique items in high quality is elevated and supported.
Reducing waste with Made to Order
By producing in small batches and on demand, Bougroug saves the environment from overproduction.
Reducing Waste by use of Roll End Fabric
The fashion industry is renowned for the excess it creates. To combat this Bougroug buy unused ‘roll end’ fabric (also called Dead Stock Material) from larger productions taking place in Morocco for major fashion brands. Although these fabrics may have been produced using environmentally damaging methods it is better to let them come into use, than going to a landfill somewhere.
Bougroug use whatever fabric is left on the rolls until it runs out. Consequently their pieces are not available forever in the same type of material, while the design piece itself can be continued forever.
Low carbon footprint
By doing their production locally and sourcing their raw material from the same location in Morocco, Bougroug uses less energy and reduce their footprint both in regards to travel miles and in regards to the production process.
Made to Last