Soothe Softening Serum


An all organic handcrafted serum with fresh Nordic ingredients.

In stock

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Designed to renew, protect, and hydrate your skin with a blend of nutrient-rich oils and gentle plant actives that leave the skin feeling petal-soft. This serum of fresh green freshness, quickly absorbs and is non-greasy. The scent is an herbal infusion that feels so clean and gives you a feel of nature, like being at the seaside or feeling the forest floor beneath your feet.

Fits all skin types.

Produced in

Oslo, Norway


  • Age-defying
  • Vitamin rich
  • Natural squalene
  • Fatty acids
  • Rejuvenating
  • Soothes dryness, irritation, & redness


Massage small amount into face and neck.
Use for day or night. Apply as needed.
To use in combination with Hydrate Elixir:
Place 2-4 drops of Soothe Softening Serum into palm. Add 1 drop of Hydrate Elixir. Rub together in a circular motion. Gently apply to face, neck, and décolletage area.

This combination will create a beautiful glowing ‘cocoon’ that will keep your skin ultra-hydrated all day / all night.

Packaging and container – 30 ml

Glass bottle
Dropper top :  PET plastic w/ glass pipette
Label & box : sustainable paper w/ plant-based laminate


Avena sativa (Swedish Oat), kernel oil *Camellia oleifera seed oil, *Sambucus nigra (Elderberry) oil, *Rosa canina (Rose hip) seed oil, *Silybum marianum (Milk Thistle) seed oil, Squalane, *Simmondsia chinensis (Jojoba) seed oil, *Prunus armeniaca (Apricot) kernel oil, Limnanthes alba (Meadowfoam) seed oil, Aronia (Chokeberry) melanocarpa seed oil, Vaccinium myrtillus (Blueberry) seed oil, *Tanacetum annuum (Blue Tansy) flower oil, Tocopherol (Vit. E), *Cistus ladaniferus (Rock Rose) resin, Ribes nigrum (Arctic Blackcurrant) seed oil, Helianthus annuus (Sunflower) seed oil, *Rosmarinus officinalis (Rosemary) leaf extract, *Salvia sclarea (Clary Sage) oil, Hyssopus officinalis leaf oil, **Laminaria digitata (Norwegian Sea Kelp) extract, ***Limonene, ***Geraniol, ***Citronellol, ***Eugenol, ***Linalool 

*organic **wild harvested ***naturally occurring from essential oils

Eco Info

Excellent working conditions

RUE is handcrafted by founder and formulator, Kristina Dunn in small batches in her studio in Oslo. Also in the process of harvesting the organic raw materials, the process is small, controlled and done by hand.

Supporting traditional skills

The organic natural way of taking advantage of nature’s resources in is not something new, and to refine this tradition like RUE does, is a true art. She collaborates with players like the Northern Company and the Norwegian Seaweed Company, who harvest their raw materials by hand along the coast of Norway and Iceland. Kristina then ads new technology and innovation through Plant Stem Cell Extracts cultivated in a bio-greenhouse in Sweden, RUE is merging new with old, but through the process bringing back the slow meaningful way of doing things.

Kristina did not choose the fast way in regards to her own craft either, and is now a two time award winning Organic Cosmetic Scientist, with diplomas in Organic Skincare Formulation, Organic Cosmetic Science, Anti-Aging Skincare, and Beauty Business Management.


Your product is 100% plant-based and does not contain any animal material or by-product from animals.

Biodegradable and recyclable

The product in itself is 100% free of chemicals and completely biodegradable. The glass bottle made of white opal glass, the PET dropper top with glass pipette are easily  broken apart for recycling through your local recycling system as glass and plastic by following the community’s guidelines.

Low Carbon Footprint

To reduce their C02 footprint, RUE source over 90% of ingredients and packaging from Europe.

Reducing waste and prevents overproduction

RUE makes each product by hand in small batches to make them as fresh as possible. To further reduce waste, the chose a recyclable and considerate packaging with FSC certified paper sources and plant-based waterproof laminate.

Non Toxic

Your product does not contain any chemicals or preservatives and is 100% non toxic.


All ingredients in this product is either wild-harvested or organically grown.


30 ml bottle

Shipping info

This product is shipped from Norway.

For Norway: go shop at our Norwegian site
Rest of the world: taxes and duties may apply upon arrival (find out more 




3-5 business days for Europe (+ production time when applicable)



3-5 business days (+ production time when applicable)



3-5 business days (+ production time when applicable)


Rest of the world

7-10 business days (+ production time when applicable)




14 days open return from the day you receive your order. Customized orders are not returnable, but will have a high degree of guarantee for fit. Returns must be sent and payed for by customer.