Each Indoi piece is of exceptional quality, handcrafted with responsible approach in Pakistan
“The fashion industry is one of the largest polluters in the world. Having worked in this industry for a number of decades, we’ve seen the effects that fast fashion has, not only on the environment but the social impact. It creates a relentless demand for factory workers and employees to produce new, innovative designs at breakneck speed, and it stirs up an unhealthy hysteria to pressure consumers into constantly purchasing the latest trend.
Indoi offers an antidote to this, with confident, versatile, high-quality pieces that are responsibly made and never go out of style”
Mallika, founder of Indoi