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Curated by: Charlotte Dos Santos


We invited the talented musician, soul- and jazz-singer and songwriter Charlotte Dos Santos to share her thoughts on life, art and fashion. And of course to curate her JF favorites and share her best style tips.

We admire Charlotte, both for the music she makes, her style and personality, and as an empathic, emotional, stubborn and wandering human. She´s a traveller, with her heart placed in different countries and continents at all time, but she is especially connected to her Brazilian heritage.

In fashion Charlotte is inspired by unconventional shapes and movement. She describes her style like a mood ring, which continuously changes color based on her mood. But – she hates being cold and loves comfort, and since she’s born the sign of the pisces – she’s addicted to comfortable shoes.

Sweater: BITE Studios
Earrings: Yoster

JF: Hi Charlotte! Where are you based these days? 
Charlotte: Right now I´m based in Oslo, but I travel a lot between Oslo and London where I play at festivals, do shoots and press that leads up to my new release. I´ve also been very excited to share the news that I have just signed with a new record company!

JF: How do your music come to life, and whats important to you when you make music? 
Charlotte: First of all I need new experiences and impulses, to travel and grow so I don´t stagnate. My creative process is very spontaneous, but mostly I can feel something coming on and just know when I need to make something. I´m also very emotional, and if I invest my feelings enough in something, it can become food for my music. Other than that I just need calm and quiet, my usual writing equipment and a keyboard.

Dress: BITE Studios

JF: Who do you want to be for the people who listen to your music?
Charlotte: I think I would like people to create their own image of me, as who they need me to be for them. The most important part is that I can be me for me. It took some time for me to figure out that it was totally ok to be who I am. Now I never compromise when it comes to that.

JF: What is important to you when it comes to fashion? 
Charlotte: I get fascinated by shapes and movement. I find unconventional shapes really interesting. Shapes that challenges what we´re used to and what looks “right”. Other than that it´s of course important that it is flattering on the person wearing it. I´ve also noticed that my style and taste in fashion changes with me as I grow as a person and as a musician. Almost like a mood ring that changes colors!

I also love finding new, small and independent designers. The thought that someone has been working on what I´m wearing as a school project once is so unique and fun! I´m also looking forward to the day I can wear Haute Couture, of course, but that´s still in the future.

Coat/showpiece: Eline Dragesund

JF: Whats the first thing you notice about a person?
Charlotte: Aura, radiance and energy. They say that the eyes are the window to the soul. I feel they always tells someones story.

JF: How do you plan when getting dressed? 
Charlotte: I´m one of those people that always puts comfort first. I hate being cold! I would never compromise on that and will chose being warm above all else. When I dress for my stage performances I have to think about movement, how I can breathe and move as relaxed and free as possible

JF: Do you have one garment in your wardrobe that always just works, regardless of weather or mood? 
Charlotte: No, I mostly dress by mood. Also I love unique items so my wardrobe mostly consists of vintage, second hand or garments from independent Norwegian designers. When it comes to vintage-shopping it mostly comes down to treasure hunting or luck, more than the functionality of each item. Vintage-pieces are rarely very versatile. Sometimes it fits perfectly, but is wrong for the weather. And as we all know the Norwegian weather is so changing and can go from freezing cold to really hot. Also I´m not the kind of person with only black clothing in my wardrobe.

Coat: Maja Stabel
Coat: Maja Stabel

JF: What do you want to say about the items you picked from JF Curated?
Charlotte: Comfort is a key factor for me and will always be a starting point for what I´m wearing. I often fall for pieces that I can wear for many different occasions; at a party, at an event and also in my day to day life. I also love to mix things up in my own way, to give it a personal and unique expression which is only mine. These pieces from JF Curated were perfect for that.

The silk dress from BITE just stood out and caught my eye. The two-piece with a jacket and a skirt from Ingrid Pettersson gave me that perfect Clueless, 90s-vibe, which I love. You feel sophisticated and well-dressed, and also it´s made in wool! Warm! Altså i love two-pieces because they are so versatile and  can be used both together and apart. I chose the coat from Maja Stabel because of the amazing color, shape and material, an the fact that it was really flattering on me. Now when fall aproaches, a coat like this could save the entire season for someone like me who gets cold easily.

Jacket: Ingrid Pettersson
Skirt: Ingrid Pettersson

JF: What are your thoughts on fashion and a sustainable lifestyle? 
Charlotte: As mentioned I own mostly vintage or second hand. Much because I try to be a conscious shopper but also because I love unique stuff. I find fast-fashion very difficult, especially how more high end brands can have the same poor production and quality as the fast fashion chains. So I try to do my best, but it´s of course really hard. I find quality really important, and I´m so happy I found JF Curated and learned to see all the possibilities. To actually see a change happening now in the fashion industry makes me so inspired.

JF: Can you mention three of your favorite clothing items? 
Charlotte: I´m so boring like that! I´ve never had a favorite song or favorite food. I´m either really indecisive or it´s just that I like so many different things. But if I have to mention something it must be my jewelry, I will always love and treasure my collection. As well as comfortable shoes.

Coat: BITE Studios
Shirt/dress: Eline Dragesund
Pants: Veja Kocarik

JF: What do you dream about?
Charlotte: As a child I dreamed about growing up to be a musician or a pop-star. Very on point. Nowadays I just dream about being able to keep working with my music. Other than that I have smaller dreams and goals, like buying my own house og an apartment. And of course I have a dream that I´ll never get to comfortable with my own situation, that I can keep that fire in me that will make me try to do good things and try to make a change in this world.

JF: To you have a cause that is especially close to your heart? 
Charlotte: I´m half Brazilian and half Norwegian, and I feel very strongly connected to Brazil and the Amazonas. My great grandmother was indigenous, something I think has left traces in me as well. The wellbeing of nature, the rainforest, tribes and different indigenous people is definitely something close to my heart. Other than that I care about people, and I hope that when I feel more grounded in life I can do something to help others, maybe by teaching.

Dress: BITE Studios Necklace: Yoster

JF: If you could change one thing about the world, what would that be? 
Charlotte: Og my god, there´s so many things! I would definitely wish for empathy to be one of the most distinct feelings in us humans. I think lack of empathy is the root to most of the problems we face in our society today.

JF: What do you think the world could do without?  
Charlotte: Trump, Bolsonaro, money. I think a trading system would be nice. Also, mosquitos?

JF: When are you at your best? 
Charlotte: When I´m in Brazil or in a new, warm place. When I´m on stage, or when I´m with family and loved ones. I love the little moment and connections between people, between the old and the young. Especially when you don´t see each other as often. I´m totally dependent on family, and wan´t to keep everyone together and connected.

Sadly it´s been a while since my last visit in Brazil. My new album is sort of a homage to my Brazilian and Norwegian heritage, so I´m planning to make a music video to one of my songs (where I sing in Portuguese) in Brazil.

Dress: BITE Studios
Earrings: Yoster

JF: Can you name three of your own favorite songs? 
Charlotte: I´m totally obsessed with the songs on the new album – the newest single that will be out in October is called “Harvest Time” and is my current favorite. Other than that the songs “Move On” og “Red Clay” from my album  “Cleo” are favorites!

JF: Where do you like to go out in Oslo at night? 
Charlotte: Fuglen, OsloVelo and Torggata Botaniske.

JF: What´s your latest Google-search? 
Charlotte: The Eihei-Ji temple I visited in Japan last spring. I´m currently working on something really exciting in Japan, and I´m so excited to share it soon!

Sweater: BITE Studios
Earrings: Yoster

JF: Which words do you think you use the most? 
Charlotte: “I love you”, “I need coffee”, “production value”, “when´s the deadline”, “amazing”.

JF: Whats your guilty pleasure?
Charlotte: Ru Pauls Drag Race. Not guilty though!

JF: What makes you angry?
Charlotte: Ignorance, toxic masculinity, missing empathy, racism, megalomani (hi Trump and Kanye West).

JF: What makes you happy?
Charlotte: Love, thoughtfulness, music, animals, nature, wine, the sea, food, dancing, community.

Thank you, Charlotte!

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5 for: September



September is on us and fall is officially here. We tend to pull back, into our homes and into our selves. Time has come to look over what we have and get a more clear view of what we own. Sometimes that means organizing and cleaning out our wardrobe. Clearing out what´s no longer in season, take care of the pieces that might need some extra love, putting our fall coat back on the rack and prepare for our fall wardrobe.

We in JF Curated love the pieces that always just works, regardless of season, weather, occasion or mood. Garments and pieces that makes you happy when you open your closet doors, that makes you feel safe that they will keep following you year after year, making the transition from summer to fall easier.

1. SHE-Necklace // Yoster

Yosters ambition and vision is creating structural jewelry to bond with, feel empowered by, and one day want to pass on. The SHE necklace is hand made and produced in Tel Aviv, and comes in gold plated silver or sterling silver. This is a proper go-to necklace, which can always give your outfit the edge it might need, while at the same time being classic, timeless, and almost a piece of art in itself. Yoster makes several high quality chunky chains, earrings and rings with both structure and sculptural qualities. See more from Yoster here.

2. Short organic wool trench coat // BITE Studios

Swedish brand BITE Studios makes garments so high in quality it makes you happy just by touching them. This coat is inspired by the classic trench coat, which we all know just works. It is double breasted, featuring storm patch, back yoke and vent, epaulettes and sleeve straps, everything a coat needs from exciting seam work. Also it goes well with about everything. The coat works perfect on the more chilly days, made in organic Melton wool with a dense texture and a heavy feel it will keep you warm in the months to come. It also has an oversized so it will fit a chunky knit underneath on the even colder days.

3. Braided knit wool sweater // BITE Studios

You know that one wool sweater that just feels like it could solve all the worlds problems? At least thats how it feels when you´re getting dressed on a cold fall Monday morning. This sweater has the most amazing shoulder details, voluminous and very much in style at the moment, while they´re also giving it the unique advantage of being a basic garment while still standing out. It goes perfectly with everything from wide jeans, fitted skirts, relaxed slacks or tailored trousers. It´s heavy structured and soft in all the right ways, made by 80% GOTS certified organic wool, 15% alpaca and 5% nylon – which will help it hold its shape even longer.

4. Blossom hook earring // Hyrv

Can earrings make you happy? Get some help keeping a hold on summer with the beautiful yellow, egg yolk colored amber in these earrings from estonian brand Hyrv.  They produce on order, focusing on sculpture. The Blossom-collection is, as its name suggests, inspired by flower bouquets and colors from the scandinavian nature, and each piece can be combined to heighten that effect. These earrings are both small and versatile, while still being just that pop of color an ordinary outfit can need on a grey september day. Check out their entire collection here.

5. Organic silk shirt // BITE Studios

Last but not least, the classic shirt. And the classic shirt certainly doesn´t have to be white. This dreamy silk shirt in light khaki green has a clean and straight cut which both makes it versatile and flattering to most body types. The color can be combined with both monochrome and more bold colors, and the long cuffs makes the shirt stand out without influencing the durability of the design. Silk is not only amazing on the skin, but it´s an amazing material that can both feel flowy and light by in the summer, while having an isolating and warming effect when layering it in fall. Try layering the shirt over a thin polo sweater!

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5 for July




1. The Dress


Kimono dress from Elsien Gringhuis. Isn’t it nice when something can be worn several ways? This one can. Opening in front or opening in back? Feel the mood and choose based on that. Good large pocket to dig your hands into. Customize size if you need to or choose one of the pre-set sizes.


2. The Shoes

Guava Lemon Zest Pumps

Lemon Zest pumps from Guava. These are for showing of and probably (if you are not an extremely skilled heel-walker demands bicycle or taxi. But what are great show-off shoes like these without the specialized constructed heel from Guava? It is the icing on the cake and what makes them really 100 % perfect.


3. The Backpack

Backpack with tassels in dove pink


Backpack with tassels in Dove Pink from Kokosina. Classic and practical, still fashionable and easy to take from day to night. We love the tassel bags, and recommend, if you don’t particularly like this colour; check out the other tasselbags – maybe there is one there for you.


4. The Earrings

Usha earrings from Abareness

The Waterdrop Earrings from A/bareness. Boho to the bone, but does not require an embroidered dress to fit inn. Actually, it goes with almost anything. Bring out your streetwear and match with these babies. Trust us; they have the right kind of bling to them.


5. The socks

Vera nett socks from Swedish Stockings

Vera Socks from Swedish Stockings. These babies are currently out of stock, but will soon be back, so we add them to the list (it is off course a REASON for them being out of stock – they are bang on this summer for trainers or heels..any shoes). Let us know if you want to be notified when it is back in stock.

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Joakim Kleven & Frida Ottesen x Just Fashion

The Norwegian bloggers and advocates for fashion with compassion, Joakim Kleven and  Frida Ottesen made this BEAUTIFUL editorial with styles from our store. Take a look! And check out the pages of these talented young stylish people! They are the future and they set the standard for what they want fashion to be! We salute them!


The Wad Dress


The Manzanillo Sweater and Masaya Skirt



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How to do the Boho trend the slow fashion way

boho trend

The relaxed linen and cotton bohemian products can be well-produced, high quality, and still on trend.

The relaxed accessories

As seen on the runway on a dress from Chloe…

Chloé dress and Just Fashion accessories
Chloé dress and Just Fashion accessories, shop products: Bir ring, Bhagya 3 set bracelets, Thopa long chain Necklace

The white dress

As seen on the runway from Balenciaga…

Balenciaga classic white cotton dress
Balenciaga classic white cotton dress


skall boho dresses and abareness necklace
Shop products: Chateau Dress, Lilly Dress, Pendant with chain,  and Boho Dress


boho dress with backpack with tassels, pendant with chain and bracelet
Shop products: Boho Dress, backpack with tassels, Paisha Pendant with chain, ambu bracelet


The relaxed shirt


Th relaxed linen shirt with boho necklaces and bracelets
Th relaxed linen shirt with boho necklaces and bracelets


Just Fashion linen and cotton shirts and bindu pendant with chain
Just Fashion linen and cotton shirts, bottom from right: Striped Shirt, Long striped shirt, Sailor shirt, Bindu pendant, and long linen tunic
Striped linen shirt. bone necklace and rings
Shop products: Striped shirt, Dhwani necklace, Mukti 3 stack rings in brass, one Chanchal ring in silver, and Lakshya silver bracelet 


long linen tunic
Shop the look: long linen tunic, relaxed viscose pants


Relaxed summer pinterest inspo
Relaxed summer pinterest inspiration


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5 Versions of the suit – (with a good conscience)


The suit is always an investment. Not only does it work dresses up as an ensemble, but also, it is great to wear as separates, as blazer and pants with casual tops, denim, sweatpants etc. Perfect for a casual cool look.

We’ve collected some people who look both flawless and cool in their suits. Stylists, fashion insiders and creative’s with their own style, mixed up with our eco suggestions from our luxury handmade label Kerber. Masculine or feminine, their suits come in mix-and-match models to choose from, and they last a lifetime.


Keep scrolling to see and shop 5 looks that will elevate your wardrobe


Mix masculinity and femininity.

Comfy waist, cropped legs and a longer jacket. Feminine and masculine in one, elevates the feeling of effortlessness. Choose a loose singlet or t-shirt underneath to dress up or down. The keyword is loose.


Our feminine/masculine (conscious) suggestion:

Kerber Comfy Pants,    (1.997 NOK (no added expences)  Norway /€168 rest of the world)
Kerber Business Jacket   (2.979 NOK (no added expences) Norway, €250 rest of the world)


Elevate length with loose legs.

You don’t need to wear a traditional colour to look chick.


Our loose leg suggestion:


Fatal Pants in Blue,    (2.099 NOK Norway / €177 rest of the world)
Business Jacket in Blue,   (2.979 NOK Norway / €250 rest of the world)


Never be afraid to use your femininity.

Something that always works is the feminine black suit. With narrow, cropped legs and a jacket that elevate the waist.

Our feminine ensamble suggestion:

Disco Pants,   (1.971 NOK Norway / €165 rest of the world)
Stall Jacket,   (3.004 NOK Norway / €252 rest of the world)


Embrace the slouchy masculine laidback trousers.

Works so well with brogues or sneakers.


Our laidback slouchy pants suggestion:

AW15_Flatter_pants_wool_black_one_strap_v_top_forest_green_473_F_Just-Fshion kopi

Flatter Pants, (on request here)


Try the white shirt with high-waisted pants.

That’s enough. Style a feminine shirt with a high waisted loose pair of pants.

Our shirt + pants combo suggestion:



Urban Pants : (2.106 NOK Norway / €176 rest of the world)
Uni Form Shirt: (1.903 NOK Norway / €159 rest of the world)


Get inspired and choose better when you can!

Hugs from the Just Fashion Team