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Hello world!

Brand new site!


It was time for an upgrade, and finally it is here! Just Fashion have a brand new package to shine in.

We are so greatfull to our collaborators, Studio Netting for their great work! We recommend them to the world!

Our core is the same, as are our goals, giving you high quality products from designers with great core values. We will continue to tell you about our relationship with them, how we work together, and how we try to build our network of great suppliers and production sites.


We need change


“Second to oil, fashion and textiles is the most polluting industry in the world. Every stage in a garment’s life threatens our planet and its resources. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and pair of jeans. Up to 8,000 different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes. And what becomes of the clothing that doesn’t sell, falls apart or goes out of style? More often than not, it is discarded in giant landfills. How can the fashion industry become more sustainable?”

BoF, Business of Voices

Just Fashion continues

Like Business of Fashion, and their great site for debate and discussions around new solutions, Business of Fashion Voices, we will try to keep up and make steps in a better direction every day. The world is changing fast, and each time we do our choices we make a difference. We got so much more power than we think.


Just Fashion presents a careful selection of sustainable design - her shown with dotted stockings by Swedish Stockings
Just Fashion presents a careful selection of sustainable design


We hope you will continue to enjoy our concept and vision. Ask us questions. Give us feedback. And take part in moving things.

Lots of Love from Marte and the Just Fashion Team


Just Fashion founder Marte Djupesland
Just Fashion founder Marte Djupesland